The SGFR Store made the decision to transition from selling Fishing Equipment to Candies in our Tampines Store. While we initially started the Fishing Tackle Store out of our love for fishing, we noticed a decline in demand for fishing equipment as people's interests shifted. With the reopening of borders, many individuals stopped fishing, resulting in a decrease in sales for fishing stores across Singapore.
Additionally, a significant portion of our team, who were avid anglers, were about to serve National Service. This led us to reevaluate our business model and explore new opportunities. Through extensive market research and analysis, we identified a growing demand for confectionery products, particularly in the Tampines area.
By adapting to the changing market dynamics and responding to customer preferences, we made the strategic decision to focus on confectionery products in our store. This transition allowed us to better serve the needs and desires of our customers while also ensuring the long-term sustainability of our business.
We remain committed to providing high-quality products and excellent customer service, and we are excited to embark on this new venture in the confectionery industry.